Blogging as a Business – Dream Job or Pipe Dream?

I’ve been a stay-at-home mom for 24 years, and a homeschooling mom for 18 years, so any income I earn HAS to be home-based, since I still have 1 child that hasn’t yet graduated, and since I have no desire to be employed outside the home anyway.  It’s been exciting to see that my options aren’t limited to doing home childcare, or stuffing envelopes, in order to earn an income from home.  I actually did do childcare for quite a few years, when my kids were younger, but once they got older, having a house full of little kids made homeschooling difficult, and the income was very limited.   Opening my online shop offered far more income, with far more freedom, but packing and shipping things isn’t something I want to do into retirement.  What I love to do is craft, create and share my love of all things vintage, and blogging is a way to share that with others.  After blogging for a few years, I began to wonder – could blogging as a business be my dream job, or just a pipe dream?

blogging tips

I invited Donna, from Funky Junk to share her experience and tips with us, because she’s done just that – she’s working her dream job, by doing what she loves, and sharing it with others at Funky Junk.  I’ve worked with Donna several times, for our Junkers United events, and every single time we do them, I learn several new things from her.  She always teaches me something about blogging that hadn’t even occurred to me before, and I really appreciate her honest insights and tips that all bloggers can benefit from.

Welcome Donna!

Funky Junk Interiors Donna

I know you recently quit your day job, and became a full-time blogger, which I’m sure is incredibly exciting for you.

Q – Do you think that is an attainable goal for any blogger, or is the blog “market” too saturated for newer/smaller blogs to realistically grow enough to earn a good wage from it?

Donna answers:

Yes, it’s possible!  If I did it, why couldn’t any other blogger?  But, it won’t happen overnight.  A mentor of mine told me that it would take at least 5 years to establish any new business at an income level.  I’m on year 6, so he was right.

You just need to focus on what you desire to do, and do that.  Lots.  

Funky Junk Blogging Tips

~ If you wish to earn money via page views, you need to focus your attention on (years and years) content and growing your social media numbers.  

~ If you wish to earn by selling things, you need to be creating more.

~ If you wish to earn via opportunities,  you need to focus on good social media numbers to support good exposure for your client.

It’s all relative to what you wish to do.  As far as the blog market being saturated, I see competition as this… there are many stores in town, yet you frequent certain ones because of what they offer.  What are YOU offering that is unique to your blog?  Be “that store” that everyone wants to visit!  Be original, strike new ground, and you won’t have competition.

Funky Junk Blog Tip

Q – What would you say are THE most important things a blogger MUST do to have a blog that attracts lots of loyal, as well as new visitors?

Donna answers:

1.  Originality – Which attracts you more – another chevron stripe project, or a wall treatment that’s new and fresh to your eyes?  Be the one everyone wants to pin – vs- the pinner.

2.  Buff up on your photography and invest in a good camera.  Everyone loves beautiful pictures.  They are the eye candy to your words.

3.  Focus on good content.  Create a steady stream of what you do best, and your followers will continue to grow.

4.  Write with a story telling voice.  A project is just a project, if  you only include how-tos.  A blog post comes to life when you marry why you made it.  You allow someone to get to know the person behind the screen.

Writing a blog Post

5.   Communicate with your readers.  Would you walk past a friend without saying hello?  Whether it’s on Facebook, or post replies, writing back to your readers is like having a conversation with a friend and builds relationships.  I can’t possibly reply to everyone, but you can bet I’m doing it when I can.

Q – What mistakes do you see other bloggers make, that could be hurting their blogs?

Donna answers: 

Doing the same as others.  There’s always some ‘next big thing’ on the horizon.  While it’s tempting to do what works for another, how does that set you apart and make you special?  Try your own twist, whether that be content or social media.

Too many features of others.   Ever visit a Facebook page and wonder who runs it?  It isn’t selfish to feature yourself.  YOU are the reason your followers visit, so put yourself out there first.  The features are the icing on the cake, but you need the stability of the cake first.

Putting money first.  Once upon a time, blogs fired up due to passion, but now that earning is in the picture, there appears to be this race to get numbers and opportunities.  It takes time for that to build.  Get back to basics.  Do what you LOVE, and the rest will take care of itself.

Trying too hard.  I often see bloggers working on something that isn’t working.  Just because it works for another, doesn’t mean it works for all.  One blog truly does not fit all.  Stop trying so hard at something that isn’t working for you, and spend time on something that does work for you.

Funky Junk Blog Tip

Donna shares more about creating your dream job, while working your day job HERE.

Thanks so much for having me here, Angie! It’s an honour and a privilege to not only be asked, it’s also a long time passion of mine to help others discover where they can be.

Having worked an eternity at a job I didn’t love, I can’t tell you how thrilling it is to finally make the jump of full-time blogger myself!

I share these kinds of tips on my blog under ‘wordy inspiration’, and currently in a 31 day series until the end of October.
I’d love to have you stop by.  ~Donna
If you missed Part 1 of Blogging with the Pros, it can be found here.

Please know that Knick of Time uses affiliate links, including but not limited to Amazon to help keep this blog up and running.


  1. Oh Angie, thanks so very much for having me! I truly wish for everyone to strike out full time doing whatever it is that floats their own boat! Never, ever quit if your heart says keep going! 🙂

  2. Great post!! thanks so much!!… Angie, you’re gonna do it!!! 🙂

  3. Great interview Miss Angie. Maybe I will interview you, but I would probably ask odd questions that didn’t have much to do with blogging. Because I’m nosy that way.

  4. Wonderful interview and advice! I really appreciate the comment about originality. It definitely is tempting to create something that you see doing well on social media, but it’s better to do something original that others follow. I started my blog in February featuring others because I was initially a bit insecure about my own creations. But once I gained confidence and began focusing on my own work is when my blog started to take off. Now I’m starting to create a niche for myself with my concrete projects, which I love love love and have even been offered sponsorships to create with concrete. So find your niche and be original!!!

  5. Great advise! I’ve heard that if your main reason for blogging is to make money, you are going to fail. You have to have a passion for what you are writing about. The truly successful bloggers are the ones who are in love with what they are doing!

  6. Lots of great advice here! Thanks for sharing!

  7. Wonderful post by Donna, Angie–I look forward to others in this series. I especially appreciated Donna’s advise about conveying ideas and instructions in a story-telling voice. This is a short-coming of mine. I often get right to the facts and as she said, that’s kinda boring. I’m heading over to Funky Junk to check out her 31-day series.

  8. I’ve had an etsy shop for years, but it’s always been an after thought for me. After reading this post I am geared up to make it more of a priority. Just to see what can happen, the possibilities that can open up, that’s exciting. Thank you for your enthusiasm and excellent advice!!

  9. Angie and Donna,
    Thanks so much for this post. It is so informative and great to hear from a seasoned blogger.

  10. Thank you for the great advise! Like anything else it takes time and hard work! Keep up the fabulous work.

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